Adrian Dayton’s timely book on Twitter for the Legal Profession: Social Media for Lawyers: Twitter Edition is a ‘must-read’ for all law firms.
Indeed, it should be studied avidly, not only by lawyers, but also by any professional service firm that wants to grow its business fast using Web 2.0 techniques.
As a successful New York attorney turned social media guru, Dayton deals with his subject comprehensively and with an easy authority.
He begins by dismissing, with an unanswerable charm, the main excuses that the legal profession commonly gives for avoiding Twitter. Indeed, in a world where the High Court in London has recently authorised the service of formal legal proceedings by Twitter, it is difficult to understand how anyone can now fail to see the relevance of Twitter to the legal profession.