Well? What is one to think?
“Pitcher’s, Pimms, Passing Off…” – sounds like a hopscotch chant!
Sainsbury’s takes on major supplier Diageo with what might be considered to be a knock-off copy of its iconic Pimms’ brand and at the height of the thirsty Britsh summer. Same bottle shape, same label silhouette, same label lay-out same ’san serif’ font, same colour….same ‘get-up’?
Archbishop Passing Off is already robing up behind the drinks counter to enter the unholy fray with his ‘holy trinity’ of Reputation, Confusion and Damage but who will survive the refining fire of this test?